About Incluud®

Builders at the intersection of data intelligence and AI.

Incluud® is a pioneering decision intelligence platform on a mission to unlock the deep insights that let organizations extend customer reach and engagement, by creating a unified, intuitive experience for consumers and the brands they love.

Roger Gerdes
Roger Gerdes
Co-founder & CEO
Chief Executive Officer
Chief Executive Officer

Roger designs and implements the overall solution strategy and vision for software development at Incluud®. With Roger at the helm, Incluud® is not just keeping pace with the tech world, it's setting the rhythm. As a seasoned executive and visionary, his career has deep enterprise experience in sales, marketing, product management, consulting, and executive management. Prior to Incluud®, he co-founded Azaleos, an award-winning remote management services company specializing in advanced management for Microsoft's Exchange, SharePoint, and Lync technologies. The venture's progressive successes would eventually lead to the company being acquired by Avanade. That was preceded by a career at Microsoft where he established new and underperforming businesses into billion-dollar divisions, and a CEO-in-residence for turnarounds. Roger is a private pilot and has served on the boards of two privately held software companies while being an interim restructuring CEO. He's a passionate supporter of women's and children's shelters and St. Vincent de Paul. In his free time family comes first, followed by an appropriate mix of golfing, skiing, fly fishing, and ice hockey.

Sarah Gerdes
Sarah Gerdes
Co-founder & COO
Chief Operating Officer
Chief Operating Officer

As co-founder, COO, and guiding force behind the initiatives driving Incluud®'s opportunities and momentum, Sarah is the lead architect of the company's business development, alliances, and go-to-market efforts. She is an internationally recognized expert in business partnerships, her work with G50 companies such as Microsoft, IBM, HBO, and Amazon equally successful as with startups and the business development groups of Ireland and Britain. She's facilitated over $500 million in capital raises and guided companies from inception to acquisition. A recipient of numerous business and entrepreneurship awards, her successes have been featured in Fortune, Inc., Entrepreneur, and The Economist, and she's been recognized and spoken at prestigious institutions like Harvard, Stanford, and MIT. Her extracurricular activities veer to writing, with ten of her 23 books in fiction and trade reaching number one in their category. She is passionate in her service to the community through church, family history work, and at-risk youth.

Rick Gauthier
Rick Gauthier
CIO
Chief Information Officer
Chief Information Officer

Rick is Incluud®'s Chief Information Officer, leading the company's technology solutions with his deep expertise as a top-tier engineer and architect. He has held pivotal technology leadership roles with major U.S. and global IT organizations, including Microsoft and Amazon. At Amazon, Rick played a key role in successfully integrating over $10 billion in acquisitions within the Mergers & Acquisitions group. Previously, he had responsibility for complex engineering ecosystems while at Microsoft, such as secure source environments and a 10,000-node pre-Azure virtual test lab. His work pioneered cutting-edge global products and services that reshaped the landscape at Microsoft and Amazon. Rick has been past Board President of the Ronald McDonald House Charities® of Western Washington & Alaska, serving with passion since 2013. Outside of his tech career, Rick began diving at 16 and stopped counting his dives in 1993 after reaching 1,700. As a master diver, instructor, and treasure hunter, he contributed to recovery efforts on the famed Spanish galleon Nuestra Señora de Atocha in the Florida Keys, and always has his gear ready.

Chris Grant
Chris Grant
CDAO
Chief Digital Analytics Officer
Chief Digital Analytics Officer

Chris's multifaceted career spans entrepreneurship, strategic consulting, and executive leadership, positioning him as a valuable resource to help Incluud® navigate and map the seas of innovation. As a senior analyst for Capstone Strategic, his work involved leading executives to analyze financial, qualitative, and quantitative data to develop a strategic roadmap for realignment of a $1B travel services company. He represented a $1B energy client, initiating discussions with C-level executives of privately held and publicly traded companies on the potential divestiture of energy assets. Beyond his professional achievements, Chris is deeply committed to nurturing the next generation of business leaders. He has served on the advisory board for the Harry F. Byrd School of Business, Institute for Entrepreneurship at Shenandoah University, and frequently shares his knowledge through guest lectures. He also has a passionate love of music, his musical gifts discovered as an eight-year-old flute prodigy who is considered a master artist in his field.

Chris Guirlinger
Chris Guirlinger
CXO
Chief Experience Officer
Chief Experience Officer

As Incluud®'s CXO, Chris brings a blend of creativity and strategic acumen, his expertise spanning marketing strategy, brand licensing, and product management. Chris has spent a career shaping iconic brands across industries through marketing, brand licensing, and product development. As VP of Marketing at Wham-O, Chris breathed new life into beloved products like the Frisbee and Slip 'N Slide. His tenure at Signatures Network (now Live Nation) saw him negotiating game-changing deals for music legends including Madonna and The Beatles. At IGT, he co-led efforts to bring Hollywood blockbusters to the casino floor through strategic partnerships with major studios like CBS, Paramount Pictures, and Universal Pictures. At Incluud®, Chris leads the charge in creating a world-class customer experience for retail CMOs, store general managers, and consumers. Outside the retail world, Chris is motivated by giving service to his fellow man, focusing on low-income individuals at risk for homelessness, for years serving with the Society of St. Vincent de Paul and other organizations.

Walter Pyne
Walter Pyne
CISO
Chief Information Security Officer
Chief Information Security Officer

Walter Pyne is an accomplished IT executive known for driving business value through strategic IT leadership. He possesses broad expertise across all IT disciplines, with a specific focus on governance, risk, and compliance in today's digital landscape. Walter's leadership is defined by his ability to translate vision into execution, as demonstrated by the AI Governance program he led at Starbucks and the data privacy initiative he implemented at Boston Scientific. He is dedicated to the cybersecurity community, holding professional certifications including CISM, ISSP, and MCP, and has earned multiple degrees, including a Master's in Cybersecurity, Information, and Digital Forensics, as well as International Business Science.

Value statement

Innovation built on trust, respect, and purpose.

At Incluud®, we believe that enduring innovation is built not only on technology, but on trust, respect, and a higher sense of purpose.

Our core tenet

Treat others as you would want to be treated.

This foundational value serves as the bedrock of every relationship, decision, and action within our company. We strive to live and work with:

We recognize this may differ from prevailing business norms. That's okay. We are a privately held, value-based company, and we exist not to conform, but to lead by example through principled excellence.

Who we are

Incluud® was founded by Roger and Sarah Gerdes, husband and wife, co-leaders, and lifelong builders of high-integrity teams and technology. With decades of experience in business, engineering, and operations, our professional lives are shaped by our personal belief: that people matter more than profit, and purpose must always drive progress. We launched Incluud® not simply to create great products, but to pursue a higher calling, to build technologies that elevate and serve all humankind.

Why “Incluud®”?

“When we are in the service of others, we are in the service of our God.”

We believe inclusion is more than a trend or policy. It is a spiritual and moral responsibility. Everyone has worth, and every voice matters.

What this means for you

We invite every team member, employee, contractor, advisor, or partner, to join us in this shared vision. We value technical skill and operational excellence, but we hire and retain based on character and alignment with our values. If you believe in treating others with compassion, operating with transparency, honoring commitments, and using your talents to serve a greater good, you belong here.

, Roger & Sarah Gerdes, co-founders

Incluud® Give Back

Success and community impact are inseparable.

At Incluud®, we believe business success and meaningful community impact are inseparable. Innovation should not only drive performance, it should strengthen people and communities.

This conviction begins with our founders, Roger and Sarah Gerdes. For more than two decades, their philanthropic leadership has extended well beyond technology and enterprise. Through sustained charitable initiatives, including programs such as Mama's Hands, they have supported efforts providing shelter, healing, and pathways to self-sufficiency for women who have experienced trauma.

Today, both the Gerdes family and Incluud® are proudly rooted in Idaho. Through the Gerdes Foundation, they partner with compassionate providers to deliver free services that help young people confront and move beyond trauma with dignity and hope. Incluud® also actively supports local civic organizations and nonprofits dedicated to safety, restoration, and long-term self-sufficiency.

Incluud Give Back

Want to build with people who lead by values?

Whether you're exploring a partnership or a career, we'd love to connect.